With the economy still forecast to get gloomy as well as an uncertain road ahead, many residential developments as well as their builders have put the brakes on new construction projects. For builders and developers within the speculative home building market the methods for earning money from their business best and remaining solvent while the process are limited and challenging.
Many have resorted to building smaller homes using value engineered construction plans, emphasizing quality not quantity. Much more effort adjusted into making a home energy-efficient and utilizing the latest green technologies on the market today. Also, cheaper homes are being built using less expensive, more standardized materials.
Builders have sharpened their pencils to shrink profit margins, incorporated more productive solutions to reduce operating costs and upgraded to the latest technologies to streamline project efficiency. Some have even regrouped, combining resources and developing partnerships with other people of their field.
But cost saving tactics are only able to go to date, especially with bank financing for builders and developers remaining problematic. Creative, private financing has become the choice for some, however, that isn’t without a unique drawbacks. High interest rates and larger upfront contributing costs required of builders and developers can significantly eat into income.
Many home building companies realizing that future success will be based on not simply on fresh business practices and sleeker operational models that continually produce more affordable, noticeably better homes are innovating; stressing more creative strategies to buyer’s needs. The option of marketing their speculative homes via 3D virtual house plans is quickly becoming the preferred innovative sales tool.
Today’s buyers want things their way. And they expect a say as to what they get. For example, the majority are keen on practical and reasonably attractive function than fancy form. Small efficient floor plans with flexible space will be more relevant than grandiose entrances with huge staircases. Instead of guessing things to build and hoping they are going to come, tune in to prospective homeowners, and give them a chance to personalize each project.
That is why many open-minded builders, thinking beyond your box, are already pre-selling semi-customized versions of model homes, through computer modeling of 3D house plans. By providing several base floor plans with full computer generated 3D color views of both the interior and exterior of the proposed new house plan, builders and developers have the ability to market their projects with the least amount of upfront costs and preparations.
This relatively inexpensive, cost-effective market method is a win-win situation worth considering. Builders need not spend any cash ahead of time on home construction materials or labor costs with no knowledge of the end results. Their sales team and physical presence can be significantly reduced – think virtual office. Actual site visits to model homes couldn’t survive encumbered by bad weather or scheduling hassles. Virtual tours will be available on the company website featuring all 3D imagery of the house plans and accompanied by detailed lot information, pricing options and customizations or upgrades.
For a buyer, who are able to now “shop” from your simplicity of his / her home, a basic “walk-through” doesn’t waste either party’s time. With virtual 3D modeling of floor plans future homeowners can easily see what are the proposed residence will look like and acquire a fantastic impression of spatial relationships inside the layout. They can view color options and material choices when it comes to exterior siding, trim details and interior finishes.
Buyers still crave customized spaces that seem to be and feel more like unique personal expressions. Starting in the pre-designed computer generated floor plans; buyers would be able to connect to pre-packaged upgrades, color and material choices along with other customizable options. All material and take care of details including lighting, fixtures, hardware, appliances, flooring, paint color and exterior siding are able to easily be selected and pre-priced. Contracts could be finalized with the least level of effort.
The online marketing strategy of pre-selling new home construction with 3D house plans is an efficient method not just for giant developments but is particularly beneficial for small builders with very little capital with no sales force. A number of our small builder clients with 1 or 2 building lots in their inventory have chosen to pre-sell with 3D house plans in lieu of start risky construction projects on speculation. The money committed to architectural design work pales in comparison towards the financing to build construction. And the comfort gained from realizing that the project is paid for works wonders on reducing job stress.
Marketing speculative construction through pre-designed customizable house plans and computer generated 3D modeling is quickly becoming the brand new norm. We have seen this trend both locally and nationwide where future homeowners use a say within the construction and design with their new house and builders have found a new niche for maintaining a profitable business.
